Origin
Rebranding - Financial Wellness
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Origin Financial
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Origin was built to democratize financial guidance and to empower employees to take control of their finances, no matter their location, background, or compensation. After a brand diagnosis, we decided to launch a rebranding project to create a new brand postioning and strategy that would feel more inclusive, professional and pioneering.
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Employers, HR Leaders, Brokers, Employees, Financial Planners
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Project Owner, Concept, Brand Designer, Graphic Designer
With Oswaldo Daumas, Gabriela Attilio, Amanda Marsula
